European Wheels Hit Indian Roads: A New Gear for Success

European automakers are stepping up their game to build a more robust presence in the Indian market. Skoda Auto plans to sell more than 100,000 cars every year by 2026 by targeting young customers with low-priced, feature-packed models such as the Kylaq SUV. Volkswagen, Renault, and Citroen, among other European brands, are also working on strategic positioning and niche products to find a place in the highly competitive market.

 

Key Highlights:

Source: The Economic Times