India’s 10-minute delivery and service apps are witnessing a surge in demand this festive season. From groceries to home repairs, platforms like Flipkart Minutes and Urban Company are clocking record bookings, driven by last-minute shopping and instant service needs across metros and tier-2 cities.
As Diwali and other festivals approach, India’s quick commerce ecosystem is lighting up with unprecedented activity. According to JustDial, Sunday Guardian, and Unicommerce, platforms offering 10-minute services—ranging from doorstep deliveries to home cleaning—have seen booking volumes spike by over 40% compared to last year. Flipkart Minutes, for instance, turned its Big Billion Days into India’s fastest shopping festival, offering midnight deliveries across major cities. Meanwhile, Urban Company and similar service apps are fulfilling festive prep needs like appliance servicing, salon treatments, and décor assistance—all within minutes.
Major takeaways
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Flipkart Minutes enabled 10-minute deliveries during Big Billion Days 2025, starting at midnight
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Urban Company and other service apps saw a 40%+ rise in bookings for festive services
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Hyperlocal logistics and AI-driven inventory systems are powering the speed and scale of operations
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Tier-2 cities like Indore, Lucknow, and Jaipur are emerging as high-growth zones for instant services
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Consumers are prioritizing convenience, speed, and reliability over traditional shopping methods
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The quick commerce market in India is projected to reach $5.5 billion by end of 2025
With speed becoming the new standard, India’s festive season is now defined by instant gratification—delivered in just 10 minutes.
Sources: JustDial, Sunday Guardian, Unicommerce.