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Fire Incident at Sat Kartar’s Noida Support Centre Causes Minor Damage, No Injuries Reported

Updated: July 23, 2025 12:27

Image Source: Linkedln
Sat Kartar Shopping Ltd has confirmed a fire outbreak at its leased customer support centre in Noida, Uttar Pradesh. The incident occurred on July 22, 2025, and was swiftly contained by emergency responders. The company has assured stakeholders that there were no injuries and only limited asset loss, with business continuity measures already in place.
 
Key Highlights:
  • The fire was reported in the early hours and affected a portion of the leased facility used for customer service operations.
  • No employees or visitors were harmed, and evacuation protocols were executed efficiently.
  • Preliminary assessments indicate minimal damage to IT infrastructure and office furnishings.
Operational Context:
  • The Noida centre is a third-party leased property and does not house core manufacturing or warehousing functions.
  • Sat Kartar’s primary operations, including its Ayurveda healthcare product distribution and D2C logistics, remain unaffected.
  • The company has initiated an internal audit and is coordinating with local authorities for a detailed damage report.
Strategic Outlook:
  • Management has activated its disaster recovery plan, rerouting customer support functions to its backup facility in Gurugram.
  • Analysts expect negligible financial impact, given the limited scope of the damage and the company’s asset-light operational model.
  • Sat Kartar reaffirmed its commitment to safety and operational resilience, with plans to upgrade fire safety protocols across all leased sites.
Source: Business Standard, Screener.in, Sat Kartar Corporate Filings (July 2025)

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