Swiggy and Curefoods have teamed up for a 40-day high-protein campaign, featuring top brands and affordable, nutritious meals across 13 cities. The initiative reflects rising consumer demand for protein-rich, convenient dining options and marks a major step in expanding India’s healthy food landscape.
Swiggy has launched a 40-day exclusive high-protein campaign in collaboration with Curefoods, bringing a wave of nutrient-rich meals to Indian food lovers across major cities. This strategic partnership puts protein-packed, delicious options at the fingertips of millions, making healthy eating both accessible and exciting.
Campaign Overview:
Swiggy’s new initiative features four of Curefoods’ most popular brands—EatFit, HRX by EatFit, Olio – The Wood Fired Pizzeria, and Sharief Bhai. Each brand will be spotlighted for a dedicated 10-day window, offering specially curated high-protein meals starting at just ₹249. The campaign is live on the Swiggy app, with a dedicated entry point on the Protein page for easy access.
Key Highlights:
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Brand Rotation:
HRX by EatFit kicks off the campaign with Pro Paneer Burrito Bowls, Korean Chicken Rice Bowls, Peri Peri Chicken Burgers, Rajma & Red Rice Meals, and Greek Chicken Salads. The next phase features Olio’s multigrain pizzas, including Peppy Paneer, Chicken Pepperoni, Fiery Chicken, and Forest Chicken. Sharief Bhai follows with high-protein biryanis like Shahi Mutton Dum Biryani, Chicken Kheema Biryani, and Mutton Kheema Biryani. EatFit’s earlier launch included dishes like Beetroot Hummus Buddha Bowls, Pro Millet Khichdi, and Italian Chunky Soya Bowl Plus.
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Wide Reach:
The campaign spans 100 outlets across 13 cities, including Bangalore, Hyderabad, Delhi, Gurgaon, Noida, Faridabad, Chandigarh, Mumbai, Chennai, Pune, Mysore, and Coimbatore, ensuring broad accessibility.
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Consumer Focus:
The campaign responds to the growing trend of protein-focused diets in India, with affordability and variety as key drivers. Swiggy’s Deepak Maloo highlighted that the collaboration aims to blend flavor, nutrition, and convenience, making it easy for users to incorporate protein into daily meals.
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Strategic Impact:
This partnership builds on Swiggy’s previous collaborations with Caterspoint and McDonald’s, reinforcing its commitment to healthier food formats. By curating exclusive categories and offering city-wide visibility, Swiggy is helping shape India’s protein food ecosystem, one campaign at a time.
Sources: Hospibuz, Travel Media, Franchise India, MediaBrief, SMEStreet
