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Updated: June 12, 2025 13:48
Photobooths are making a grand come back to Chennai, converting events, malls, and cultural institutions into interactive centers of creativity. A niche idea copied from the West has been transformed by local businesspersons into a winner, incorporating vintage good looks with instant digital prints.
The Photobooth Phenomenon in Chennai
Photobooths are now a standard feature at weddings, corporate events, and shopping malls, offering a new way of capturing memories.
Entrepreneurs like Ann Dora and Avinash, founders of Madras Petti Photography, have pioneered handcrafted vintage booths that evoke nostalgia.
FotoFlashback, led by Bhanu Prakash, has introduced standing commercial photobooths across Chennai’s major malls, including Express Avenue and Phoenix MarketCity.
Social Media and Viral Popularity
The trend gained momentum through vloggers and influencers who showcased photobooths in their reels.
Instantaneous prints and immersive installations have made photobooths the sweetheart of the younger generation for shareable experiences.
The personal touch of printed snaps has won the hearts of customers, reinstating the charm of physical souvenirs.
Challenges and Innovations
Entrepreneurs were confronted with difficulties in local production of booths, opting for Indian-designed booths rather than imports.
Bespoke booths now cater to diverse topics, from weddings to branding.
The industry continues to evolve, with new additions like digital enhancements and themed backgrounds.
Temporary sources: MSN News, New Indian Express.