From Cricket Grounds to Wedding Aisles: Swiss Beauty’s Perfect Match!

Swiss Beauty has launched its new campaign, "Har Bride Ka Beauty Stroke," by mixing the excitement of cricket with the grandeur of wedding seasons. The campaign film features a bride preparing to get married, likened to a cricketer under pressure, and every gesture of make-up being narrated in terms of cricket commentary. The campaign attempts to bring to life the passion and drama surrounding cricket and weddings in India in a new manner.

Swiss Beauty is the first-ever cosmetics brand to sponsor its self-promotion through live IPL matches on JioCinema, making it more visible and recognized. The campaign highlights products like the Ultimate Eyeshadow Palette and Stay On Matte Liquid Lipstick and portrays Swiss Beauty as a brand that is most good at creative storytelling and innovative products.

 

Source: Exchange4Media, MarketingMind