From GPS to ROI: Charting the Growth of Location-Based Entertainment Worldwide

The global location-based entertainment (LBE) market is expanding explosively from $3.86 billion in 2024 to a potential $4.89 billion in 2025 at a robust CAGR of around 26.5% over 2029. The expansion is driven by a rising demand from consumers for immersive experiences, fueled by the integration of artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) technologies.

 

New markets, especially in the Asia-Pacific region, are key growth drivers, supported by urbanization, rising disposable incomes, and expanding family and group entertainment. Sustainability initiatives and cross-industry collaborations also propel innovation here. Hybrid entertainment formats that merge physical and digital experiences have growing popularity, enhancing visitor engagement.

 

By 2029, the LBE market is expected to be valued at $12.53 billion, with theme parks, VR arcades, and interactive attractions leading the way. The expansion in the industry reflects general trends within experiential consumption and digital entertainment and positions LBE as an active frontier for investors and consumers alike.

 

Source: The Business Research Company, Research and Markets, EIN Presswire