From Grapes And iPhones To Gold: Swiggy Instamart’s New Year 2026 Orders

As India counted down to 2026, Swiggy Instamart became a hub of last-minute shopping, delivering everything from party essentials to luxury items. According to Livemint and Deccan Herald, grapes emerged as the most sought-after item, with demand spiking 15 times compared to regular days. The surge was linked to the tradition of eating grapes at midnight for good luck.  

Cakes also saw a sevenfold rise in orders, while party supplies such as glasses, calendars, and planners filled carts. In a surprising twist, shoppers went beyond everyday essentials: one user purchased gold coins worth Rs 6 lakh, while another splurged on two iPhones for Rs 1.8 lakh. The platform recorded over 2.35 lakh searches for grapes by early morning on December 31, underscoring the frenzy.  

Key Highlights  

• Grape orders surged 15 times on New Year’s Eve  
• Cakes saw a sevenfold increase in demand during the countdown  
• One Mumbai user purchased gold coins worth Rs 6 lakh  
• A Bengaluru shopper bought two iPhones for Rs 1.8 lakh  
• Party supplies like glasses and planners also topped Instamart carts  
• Quick-commerce platforms delivered millions of orders across India despite holiday rush  

Conclusion  
Swiggy Instamart’s New Year 2026 shopping frenzy showcased the evolving nature of consumer behavior in India. From traditional rituals to luxury indulgences, the mix of purchases highlighted how quick-commerce platforms are redefining festive celebrations by offering convenience, variety, and instant gratification.  

Sources: Livemint, Deccan Herald, Business Standard