Image Source: Startup Pedia
In a country where home appliances are essential but often unaffordable, a brother-sister duo from Delhi is rewriting the rules of ownership. Sachit and Ashlin Bansal have launched Costify, a Spinny-style startup focused on refurbished refrigerators, washing machines, and air conditioners. Their mission is simple yet powerful: bring structure, trust, and tech-driven convenience to India’s chaotic second-hand appliance market.
Founded in 2022, Costify has already served over 8,000 customers, proving that refurbished doesn’t mean unreliable—it means smart, sustainable, and accessible.
Why The Market Was Ripe For Disruption
India’s appliance penetration remains shockingly low. Only one in three households owns a refrigerator, and fewer than 15 percent have a washing machine. For millions, the fallback is the unorganized resale market—dusty shops, no warranties, and zero accountability.
Key challenges in the traditional second-hand appliance space:
• Lack of standardization and quality checks
• No after-sales support or return policies
• Unclear pricing and poor customer experience
• Limited trust in sellers and product condition
Costify steps in to solve these problems with a structured, tech-enabled model that mirrors successful platforms like Spinny and Cashify—but for large home appliances.
How Costify Is Changing The Game
Costify’s approach is rooted in refurbishment, not resale. Every appliance undergoes a rigorous process to restore it to near-new condition, backed by warranties and customer support.
Here’s what sets Costify apart:
• Full refurbishment of appliances including fridges, washing machines, and ACs
• Quality assurance through multi-point checks and certified technicians
• Transparent pricing and digital purchase options
• Warranty coverage and responsive after-sales service
The startup also offers doorstep delivery and installation, making the experience seamless for customers across Delhi-NCR and expanding metros.
The Founders’ Journey And Vision
Sachit and Ashlin Bansal come from a lineage of entrepreneurship. Their father, Rajesh Bansal, built businesses in mining, hospitality, and exports. But during the COVID-19 pandemic, the family saw firsthand how essential appliances became inaccessible for many.
Inspired by this gap, the siblings launched Costify with a vision to:
• Democratize access to functional appliances for middle-income households
• Build a trusted brand in a neglected category
• Promote sustainability by reducing e-waste and extending product life cycles
Their startup is not just a business—it’s a social solution wrapped in smart logistics and digital convenience.
Customer Response And Growth Metrics
In just over a year, Costify has served more than 8,000 customers, with repeat buyers and referrals driving organic growth. The platform’s user-friendly interface and transparent policies have earned it a loyal base among budget-conscious families and young professionals.
Growth highlights:
• Over 5,000 customers served in 2024 alone
• High customer satisfaction scores and positive reviews
• Expansion plans into Tier 2 cities underway
• Strategic partnerships with logistics and repair networks
The startup is also exploring B2B opportunities with rental firms and hospitality chains that require bulk appliance purchases.
Looking Ahead: Scaling Trust In A Fragmented Market
Costify’s success signals a broader shift in consumer behavior. As Indians become more value-driven and environmentally conscious, refurbished goods are gaining legitimacy. The Bansals aim to scale Costify into a national brand that offers not just appliances, but assurance.
Future plans include:
• Launching a mobile app for easier browsing and tracking
• Introducing EMI options and financing partnerships
• Expanding product categories to include televisions and kitchen appliances
• Building a network of certified refurbishment centers across India
Final thoughts:
• Costify is turning second-hand into second-chance for millions of Indian households
• Its tech-first, trust-driven model could redefine how India shops for appliances
• The startup blends affordability, sustainability, and service—making it a standout in the refurbished retail space
Sources: Startup Pedia.
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