Image Source: Make My Trip
Lemon Tree Hotels Limited has announced a significant expansion of its presence in the spiritually and culturally rich state of Rajasthan. The company has signed three new license agreements for properties located in Pushkar and Ajmer, which will be managed by its wholly-owned subsidiary Carnation Hotels Private Limited. This strategic move not only strengthens Lemon Tree Hotels’ foothold in Rajasthan, where it currently operates 11 hotels with seven more in the pipeline, but also aligns perfectly with its strategy to expand across growing spiritual tourism destinations.
Key Highlights of the New Properties
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Lemon Tree Premier, Pushkar: This property will feature 96 well-appointed rooms accompanied by a variety of premium amenities including a restaurant, conference room, swimming pool, fitness center, and spa, along with other public spaces. It is conveniently located about 39 kilometers from Kishangarh Airport and 14 kilometers from Ajmer Railway Station, with excellent road connectivity for public and private transport.
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Lemon Tree Premier, Ajmer: With 78 well-appointed rooms, this property will offer facilities such as a restaurant, lounge, banquet hall, conference room, swimming pool, fitness center, and spa alongside other public areas. The location provides easy access, being approximately 30 kilometers from Kishangarh Airport and 6 kilometers from Ajmer Railway Station.
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Keys Lite by Lemon Tree Hotels, Ajmer: Featuring 31 well-appointed rooms, this property is ideal for midscale travelers. It includes a restaurant, conference room, fitness center, and other public spaces. It is situated around 24 kilometers from Kishangarh Airport and only 2 kilometers from Ajmer Railway Station, making it highly accessible.
Strategic Importance and Connectivity
All three properties benefit from their strategic locations with strong connectivity to key transportation hubs, including airports and railway stations. This enables Lemon Tree Hotels to cater to both leisure and spiritual tourists visiting these culturally significant locations. The presence of such amenities as swimming pools, fitness centers, spas, banquet halls, and lounges elevated the experience for guests, blending comfort with functionality.
Expanding Presence in Rajasthan and Beyond
Lemon Tree Hotels operates over 110 hotels across more than 75 cities in India and internationally, including Dubai, Bhutan, and Nepal. This expansion in Rajasthan is a focused push into spiritual and culturally significant locations, which are rapidly growing hospitality segments. According to Mr. Vilas Pawar, CEO - Managed & Franchise Business at Lemon Tree Hotels, this move is part of the company’s strategic growth plan to offer comfortable, well-curated options for guests in this expanding sector.
The three new properties will be managed by Carnation Hotels Private Limited, ensuring operational excellence aligned with Lemon Tree’s commitment to quality service and guest satisfaction. This move also supports the company’s broader portfolio, which spans seven strong brands catering to various segments from upper upscale to economy including Aurika Hotels & Resorts, Lemon Tree Premier, Lemon Tree Hotels, Red Fox, Keys Prima, Keys Select, and Keys Lite.
Conclusion
Lemon Tree Hotels’ latest announcement of the three properties in Pushkar and Ajmer reflects the company’s progressive expansion strategy into spiritual tourism markets. These hotels, equipped with modern amenities and situated in well-connected locations, will enhance the hospitality offerings in Rajasthan significantly. As part of a large and diversified portfolio, these developments are set to attract a wide array of value-conscious leisure and business travelers, further solidifying Lemon Tree Hotels’ leadership in the Indian hospitality sector.
Source: Company disclosure to the Stock Exchanges
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