From Stitch to Snitch: India’s Fastest Fashion Flip Hits the Big League

Image Source: Indian Retailer

In the space of just five years, Bengaluru-born men's apparel brand SNITCH has evolved from a four-member startup into a ₹500 crore fashion insurgent. With its agile design methodology, digital-first DNA, and single-minded understanding of India's underserved men's fashion opportunity, SNITCH has recharted the retail universe—one drop at a time.

Growth Milestones

Founded in 2019 by Siddharth Dungarwal, SNITCH began life as a B2B supplier before changing gears to D2C in 2020 with just 35 SKUs.

The brand expanded from ₹11 crore in FY21 to ₹243 crore in FY24, crossing ₹500 crore in FY25.

The company retails over 120 new designs per month, across shirts, co-ords, jackets, and innerwear.

Disruption Drivers

SNITCH's "phygital" business mixes online supremacy with offline expansion—60% of the stores are franchisee-owned, with a plan to move the scale to 50:50.

The brand feeds on quick design cycles, low-risk stock, and real-time customer insights.

It leverages marketplaces like Myntra and Ajio while building its loyal customer base through its website and app.

Innovation Highlights

SNITCH is testing out quick commerce in Bengaluru to get fashion moving faster than ever before.

Sustainability is built into its model, such as lean manufacturing and low overstocking.

The brand tech stack supports data-driven design and hyper-responsive merchandising.

Why It Matters

SNITCH signals a new wave of Indian fashion—where speed of delivery, style, and smart execution are given more importance than heritage. It's not a brand; it's the blueprint for retail revolution next-gen.

Sources: Inc42, Inshorts, Startup Pedia.