Bingo! Mad Angles has appointed Raghu Ram, a hot-headed guy, as its Chief Triangle Officer (CTO). The brand launched the "Mad About Triangles" campaign with Raghu and the triangle shape. A teaser clip of Raghu's "corporate" switch going viral on social media before the official announcement. The campaign is encouraging individuals to share images of triangles they spot, and there is a chance they can win a trip to Egypt. Suresh Chand of ITC Foods stated Raghu's picture captures the brand's disruptive character.
Source: afaqs.com