The 2025 US Open has been thrilling tennis fans worldwide, with Naomi Osaka making headlines not only for her impressive performance on the court but also for a bold, viral moment during a press conference that has captured global attention. In a manner reminiscent of football superstar Cristiano Ronaldo's memorable UEFA Euro 2020 press conference gesture, Osaka grabbed and moved an Evian water bottle—one of the US Open’s official sponsors—out of view during her media interaction. This unexpected act quickly ignited discussions among fans and netizens, drawing both curiosity and critique.
Key Highlights of the Incident and its Ripple Effects
Naomi Osaka advanced confidently into the quarterfinals of the 2025 US Open, defeating top competitors including reigning French Open champion Coco Gauff, marking her first Grand Slam quarterfinal since 2021.
At a press conference preceding her quarterfinal match against Karolina Muchova, Osaka demonstrated a quiet yet impactful gesture by seizing an Evian water bottle placed near the microphone and shifting it out of sight without comment.
The act instantly drew comparisons to Cristiano Ronaldo’s viral Euro 2020 press conference, where Ronaldo removed Coca-Cola bottles from the table and held up a water bottle instead, championing healthier choices.
While Osaka did not clarify her intention publicly, the gesture spread rapidly on social media, sparking a variety of reactions from amusement to disapproval, with some fans calling it ‘cringe’ and others applauding her for standing up to sponsorship norms.
Evian, a principal US Open sponsor, had its branding momentarily compromised during the broadcast, echoing the financial consequences that Coca-Cola faced after Ronaldo’s 2020 incident, where share prices dropped substantially.
US Open officials have yet to announce if Osaka will face any formal repercussions from the tournament authorities for her actions, adding to the intrigue around the incident.
Osaka’s Powerful Run and Public Persona at the 2025 US Open
Naomi Osaka’s journey this year marks a significant comeback after dealing with postpartum challenges and mental health struggles in the preceding years. Her determination and renewed confidence have been evident not just in her match wins but also in her demeanor during press interactions.
Osaka emphasized enjoyment and positivity, expressing that her main goal at the tournament was to ‘smile and have fun,’ contrasting with the nervousness she felt in earlier rounds.
The 27-year-old player shared her appreciation for competing against the very best, highlighting matches against elite players like Coco Gauff as moments she truly enjoys and relishes as challenges.
Off the court, Osaka has been notable for her unique style statements, including a distinctive Labubu doll named Althea Glitterson and fashion choices that generate buzz among fans and celebrities alike.
The Broader Context and The Precedent Set by Ronaldo
Cristiano Ronaldo’s 2020 gesture became a landmark moment in sports marketing and athlete activism, showing how small acts during high-profile events can have wide-reaching consequences.
Ronaldo’s removal of Coca-Cola bottles was part of a personal health advocacy and led to a significant market reaction, with Coca-Cola’s shares dropping nearly two percent and resulting in billions lost in market value.
Following that event, UEFA issued statements clarifying that players had options for beverages, reflecting a nuanced stance on individual preferences versus sponsor visibility.
Similarly, Osaka’s act is viewed by some as a personal statement, reflecting the growing role athletes play in influencing public perception and challenging corporate sponsorships.
Fan and Media Reactions
The viral clip of Osaka’s water bottle move has elicited a spectrum of reactions:
Some social media users praised her for subtly asserting control and sending a health-conscious message akin to Ronaldo’s.
Others found the gesture awkward or ‘cringe,’ questioning the need for such acts during official tournament functions.
Media outlets highlighted the incident’s potential to cause friction with the US Open’s sponsors but also underscored Osaka’s sporting achievements and personality as central to her rising influence.
The incident has sparked lively online debates about athlete activism, commercial pressures in sports, and the boundaries of personal expression during professional events.
Looking Ahead at US Open 2025
Naomi Osaka’s performance thus far suggests she could be a strong contender for the US Open title once again, especially given her record of winning every major tournament where she has reached the quarterfinals. Fans and analysts remain eager to see how her tournament progresses and whether this recent press conference moment will have any lasting impact on her relationship with event organizers or sponsors.
Source: Hindustan Times, The Express, Time Magazine
