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GIVO in Jeopardy: Court Orders Brand Seizure in Meyer Apparel Saga


Updated: July 16, 2025 17:45

Image Source : Meyer Apparel Limited
Meyer Apparel Ltd, formerly known as GIVO Ltd, has been directed by a civil judge to surrender its trademark ‘GIVO’ along with select assets, following a long-standing legal dispute with operational creditors. The ruling intensifies pressure on the company’s brand monetization and operational continuity.
 
Key Highlights:
 
- The attachment includes the ‘GIVO’ trademark, a key asset in Meyer’s premium menswear portfolio

- Certain movable and immovable assets have also been earmarked for judicial attachment

- The order stems from unresolved financial claims and prior arbitration proceedings
 
Background Context:

- Meyer Apparel has faced litigation since 2015, including insolvency petitions and brand ownership disputes

- Previous arbitration rulings had restrained third parties from using the ‘GIVO’ label

- The company’s appeal against insolvency was upheld by NCLAT, allowing continued operations
 
Strategic Implications:

- Brand licensing and product rollouts may face disruption

- Meyer may seek legal remedies or settlements to regain control over its intellectual property
 
Sources: Indian Kanoon, Delhi High Court Judgments, NCLAT Orders, Meyer Apparel Press Releases, Business Standard.

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