Image Source : Meyer Apparel Limited
Meyer Apparel Ltd, formerly known as GIVO Ltd, has been directed by a civil judge to surrender its trademark ‘GIVO’ along with select assets, following a long-standing legal dispute with operational creditors. The ruling intensifies pressure on the company’s brand monetization and operational continuity.
Key Highlights:
- The attachment includes the ‘GIVO’ trademark, a key asset in Meyer’s premium menswear portfolio
- Certain movable and immovable assets have also been earmarked for judicial attachment
- The order stems from unresolved financial claims and prior arbitration proceedings
Background Context:
- Meyer Apparel has faced litigation since 2015, including insolvency petitions and brand ownership disputes
- Previous arbitration rulings had restrained third parties from using the ‘GIVO’ label
- The company’s appeal against insolvency was upheld by NCLAT, allowing continued operations
Strategic Implications:
- Brand licensing and product rollouts may face disruption
- Meyer may seek legal remedies or settlements to regain control over its intellectual property
Sources: Indian Kanoon, Delhi High Court Judgments, NCLAT Orders, Meyer Apparel Press Releases, Business Standard.
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