Bengaluru’s Phoenix Mall of Asia transformed into a dazzling epicenter of beauty, creativity, and luxury as BeautyXperience 2025 made its grand debut from June 13 to 15. The three-day celebration brought together global beauty brands, celebrity artists, and immersive experiences, redefining the city’s beauty landscape with flair and finesse.
Opening Night Sparkles With Star Power
- Bollywood actress Neha Sharma inaugurated the event, setting the tone for a weekend of indulgence and inspiration.
- Her presence underscored the event’s blend of glamour and personal expression, as she praised the platform for celebrating individuality through beauty.
- The launch evening featured a live masterclass by makeup expert Gauri Kapoor and a soulful performance by StringFisher, creating a multisensory experience for attendees.
Immersive Beauty Experiences and Brand Showcases
- The Fan Park at Phoenix Mall of Asia was transformed into a luxury beauty haven, featuring pop-up beauty bars, fragrance lounges, skin consultations, and mini makeovers.
- Attendees explored exclusive launches and limited-edition collections from marquee brands such as Dior, Shiseido, Estée Lauder, MAC, Jo Malone London, Sephora, Laura Mercier, and Tira.
- The mall’s extensive collection of international beauty labels made it the ideal venue for this first-of-its-kind celebration in Bengaluru.
Expert-Led Learning and Live Demonstrations
- Day two featured a masterclass by celebrity makeup artist Sandhya Shekar, offering insights into red carpet-ready looks and seasonal trends.
- On the final day, beauty educator Bhumika Bahl conducted an advanced session on glam techniques, product knowledge, and brush mastery, drawing aspiring artists and enthusiasts alike.
- Brand-led workshops by NYKAA, Shiseido, Typsy Beauty, and others allowed guests to engage directly with global beauty leaders.
Tech Meets Trend: The Future of Beauty
- BeautyXperience 2025 also spotlighted beauty-tech innovations, with hands-on demos showcasing the latest in skincare diagnostics, AI-powered shade matching, and virtual try-ons.
- Fashion-forward showcases and curated experiences added a futuristic edge, blending technology with artistry.
A Celebration of Expression and Empowerment
- Ritu Mehta, Centre Director of Phoenix Mall of Asia, described the event as a sensorial journey where luxury meets learning and aspiration transforms into experience.
- The event emphasized inclusivity, creativity, and self-expression, resonating with Bengaluru’s diverse and style-savvy audience.
- Live performances by Kanya and The Fernandes Trio added rhythm and energy to the weekend, making it a holistic celebration of beauty and culture.
Sources: The Hans India, Phoenix Mall of Asia Events, YouTube.
