Global Luxury Brands Turn to India’s Cultural Tapestry to Weave Fashion Narratives

Image Source: Jing Daily

As India’s luxury market surges toward a projected USD 14 billion valuation by 2032, global fashion houses are increasingly drawing inspiration from its rich cultural heritage—sometimes with celebration, other times with controversy. The latest showcases by Louis Vuitton and Prada reveal contrasting approaches to cultural homage.

Louis Vuitton’s Cultural Tribute

At Paris Fashion Week, Louis Vuitton’s Spring 2026 menswear show, led by Pharrell Williams, embraced Indian aesthetics with flair
The runway, designed by architect Bijoy Jain, recreated the traditional Snakes and Ladders game, symbolizing India’s layered storytelling
Models sported bejewelled trunks, embroidered animal motifs, and vibrant hues inspired by turmeric, cinnamon, and indigo
The soundtrack, coproduced by A.R. Rahman, added sonic depth to the Indiathemed showcase

Prada’s Controversial Misstep

Prada’s Spring 2026 menswear collection featured sandals resembling Kolhapuri chappals, a GItagged Indian craft
The brand faced backlash for failing to credit Kolhapur’s artisans, prompting calls for legal action and cultural accountability
Critics highlighted the lack of storytelling and context, contrasting it with LV’s transparent collaboration and reverence

Market Dynamics and Cultural Sensitivity

India’s growing affluence and brand awareness make cultural authenticity a nonnegotiable for luxury consumers
Brands that acknowledge and elevate Indian craftsmanship are gaining favor, while appropriation without credit risks reputational damage

Outlook

As global fashion pivots toward inclusivity and regional storytelling, India’s influence is set to deepen—provided it’s met with respect and recognition

Sources: Times Now Fashion, India Today, Women’s Wear Daily.