Bartronics India Ltd has approved a strategic investment to acquire a 51% stake in AYOU, a farm-to-commerce player operated by Shree Naga Narasimha Pvt. Ltd. The ₹3 crore investment marks Bartronics’ entry into organized agri-trade under its Project Avio Agritech initiative, strengthening its presence in India’s growing agritech sector.
Bartronics India Ltd has announced board approval for a strategic investment in AYOU, a fresh produce brand operated by Shree Naga Narasimha Pvt. Ltd. (SNN). The company will invest up to ₹3 crore in one or more tranches to acquire a 51% equity stake, subject to due diligence and shareholder approvals.
Key Highlights
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Strategic move: The investment is part of Project Avio Agritech, Bartronics’ long-term plan to build an integrated agritech and agri-commerce platform.
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Stake acquisition: Bartronics will hold a majority stake in AYOU, marking its formal entry into organized farm-to-commerce trade.
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Growth potential: Analysts view the move as a diversification strategy, tapping into India’s booming agritech market.
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Corporate approvals: The board has also authorized changes in share capital, with postal ballot notices amended to secure shareholder consent.
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Sector outlook: With rising demand for fresh produce and digital commerce integration, the investment positions Bartronics to capitalize on evolving consumer trends.
This development underscores Bartronics India’s pivot toward sustainable growth sectors, aligning with national priorities on agritech innovation and food supply chain modernization.
Sources: Business Upturn, Business Standard, ScanX News