Dhanteras 2025 falls on October 18, with gold and silver purchases expected to surge. Buyers should verify hallmark certification, compare making charges, check live rates, insist on invoices, and avoid impulse buys. With prices high and demand rising, informed decisions can ensure both auspiciousness and financial prudence this festive season.
As Dhanteras approaches on October 18, 2025, shoppers across India are preparing to invest in gold and silver—symbols of prosperity and good fortune. The festival marks the beginning of Diwali and is considered one of the most auspicious days for purchasing precious metals. However, with rising demand and market volatility, buyers are advised to stay vigilant and informed.
Key Highlights To Keep In Mind
- Verify Hallmark Certification: Ensure that gold jewellery carries the BIS hallmark, which confirms purity and authenticity. For silver, look for the 999 or 925 stamp depending on the grade.
- Compare Making Charges: Making charges can vary widely across jewellers. Always ask for a breakdown and compare rates before finalizing your purchase.
- Check Live Market Rates: Gold and silver prices fluctuate daily. Refer to reliable sources or apps to confirm current rates before buying.
- Prefer Invoice And Bill: Always insist on a detailed invoice that includes weight, purity, and making charges. This ensures transparency and helps in future resale or exchange.
- Avoid Impulse Buys: Dhanteras is festive, but avoid buying jewellery solely for aesthetics. Prioritize investment-grade pieces like coins or plain bangles with higher resale value.
Cultural And Economic Context
- Dhanteras, also known as Dhantrayodashi, is celebrated on the 13th lunar day of Ashwin month and honors Goddess Lakshmi and Lord Dhanvantari
- The puja muhurat this year is between 7:24 PM and 8:21 PM, according to Drik Panchang
- With gold prices hovering near ₹60,000 per 10 grams and silver around ₹75,000 per kg, buyers are advised to plan purchases wisely amid festive premiums
Outlook
- Jewellers expect a surge in footfall and online orders, especially for lightweight and investment-grade items
- Digital gold platforms and e-commerce channels are offering festive discounts and cashback schemes
- Analysts recommend staggered buying and portfolio diversification for those investing in precious metals this season
Sources: MSN India, ET Now, Outlook India, OneIndia