Google Eyes India as Global Hub for Pixel Smartphone Production

Google's parent company, Alphabet Inc., is reportedly planning to shift a significant portion of its Pixel smartphone production from Vietnam to India. This strategic move comes in response to the United States imposing steep tariffs on Vietnamese imports, making India a more cost-effective manufacturing base for US-bound Pixel shipments.  

 

The company has already initiated discussions with Indian manufacturing partners, Dixon Technologies and Foxconn, to ramp up production capabilities. Currently, these partners produce around 43,000 to 45,000 Pixel smartphones monthly in India, primarily for domestic consumption. However, the new plan aims to scale up production to meet global demand, particularly in the US market.  

 

Alphabet is also focusing on localizing key components such as fingerprint sensors, batteries, chargers, and enclosures to reduce costs and enhance supply chain efficiency. This localization effort aligns with India's broader push to become a global manufacturing hub for electronics.  

 

The shift in production is expected to accelerate India's role in the global smartphone market, following similar moves by other tech giants like Apple. With the Pixel 8 already being manufactured in India, the upcoming Pixel 9 series is set to further solidify the country's position as a key player in Google's global strategy.  

 

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Source: Economic Times, India Today, MSN.