Google Launches AI Plus Subscription To Rival ChatGPT Go

Google has officially rolled out its AI Plus subscription in India, positioning it as a budget-friendly alternative to premium AI services. The plan sits between Google’s free tier and its higher-end AI Pro and Ultra subscriptions, targeting everyday users who want enhanced AI capabilities without the steep costs of enterprise-level plans.  

Key highlights from the announcement include  

• AI Plus is priced at Rs 399 per month, with an introductory offer of Rs 199 per month for the first six months.  
• Subscribers gain extended access to Gemini 3 Pro and Nano Banana Pro, Google’s advanced AI models.  
• The plan includes 200GB of cloud storage, integrated with Google Workspace apps for productivity.  
• Family sharing is available, allowing up to five members to use the plan at no additional cost.  
• The subscription also provides 200 monthly AI credits for creative and productivity tasks.  
• AI Plus is designed to compete with OpenAI’s ChatGPT Go, which is currently offered free for one year in India.  
• Google’s higher-tier plans, AI Pro and AI Ultra, remain available at Rs 1,950 and Rs 24,500 per month respectively.  
• Industry analysts note that Google’s move reflects growing competition in the AI subscription market, with affordability and accessibility becoming key differentiators.  

The launch of AI Plus underscores Google’s strategy to democratize access to advanced AI tools while strengthening its foothold in India’s rapidly expanding digital ecosystem. By offering a competitively priced plan with family sharing and cloud integration, Google aims to attract a broad user base, from students and professionals to small businesses.  

With AI adoption accelerating globally, Google’s AI Plus subscription is expected to intensify competition with OpenAI and other players, shaping the future of consumer-focused AI services.  

Sources: Livemint, Business Standard, Mashable India