Google Refines Misrepresentation Policy For Shopping Ads And Free Listings

Image Source: Search Engine Journal

Google Has Updated Its Misrepresentation Policy For Shopping Ads And Free Listings, Offering Clearer Guidelines Without Changing Enforcement. The Update Adds Examples Related To Delivery And Refund Issues, Along With Best Practices For Compliance And Appeals. Advertisers Are Urged To Review These Changes To Avoid Violations And Maintain Transparency.

Policy update aims to clarify, not change enforcement

Google has rolled out a refined version of its Misrepresentation policy for Shopping ads and free listings, effective October 2025. The update does not introduce new rules but provides expanded examples and clearer guidance to help advertisers understand what constitutes misrepresentation. This move is intended to reduce confusion and improve compliance across its advertising ecosystem.

The policy now includes specific examples of violations such as non-delivery of products and inoperable return or refund processes. These additions aim to help advertisers avoid accidental breaches and maintain trust with users.

Support and appeals process gets a boost

In addition to clarifying violations, Google has enhanced its support documentation to guide advertisers through the appeals process. The updated guidance outlines best practices for maintaining compliance, including how to present accurate product information, ensure transparent pricing, and offer reliable customer service.

Key highlights:

- Google’s Misrepresentation policy update adds examples, not new rules

- Clarifies violations like non-delivery and faulty return/refund systems

- Offers best practices for compliance and transparency in listings

- Strengthens guidance on how to appeal enforcement actions

- Aims to reduce policy violations and improve advertiser trust

Why advertisers should care

With retail media and e-commerce advertising on the rise, maintaining credibility is more important than ever. Misrepresentation not only risks account suspension but also damages brand reputation. By following Google’s updated guidelines, advertisers can ensure their listings meet expectations and avoid costly disruptions.

The update reflects Google’s broader push for transparency and user protection in digital commerce. As competition intensifies, advertisers who prioritize clarity and reliability will be better positioned to succeed.

Sources: Search Engine Land, DigitrendZ, India CSR

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