Google’s New YouTube Premium Lite: Perfect Plan for Budget-Savvy Binge Watchers

Google has begun piloting a new subscription tier, YouTube Premium Lite, for Indian users at an introductory price of ₹89 per month. This affordable plan caters to viewers who want an ad-free YouTube experience without additional features like YouTube Music. The move offers a budget-friendly alternative aimed at expanding access to premium content consumption.

 

Affordable Premium Offering

Target Audience and Usage

Global Context and Testing

Impact on Content Ecosystem

Current Pricing Landscape in India

Sources: India Today, The Hindu Business Line, Business Standard, YouTube Blog, Financial Express