Government Considers Pre-Installation of Prasar Bharati’s WAVES OTT App on Smart TVs

In a significant step toward boosting public broadcasting in the digital age, the government plans to direct smart TV manufacturers to pre-install Prasar Bharati’s OTT platform, WAVES. The app, launched in late 2024, integrates live TV, radio, on demand videos, e-books, games, and even e-commerce, offering a comprehensive entertainment and information hub.

The initiative mirrors earlier efforts to mandate pre-installed apps on smartphones, though this time the focus is on enhancing reach for India’s national broadcaster. With over 65 live channels and 2.3 million registered users already, WAVES is positioned as a “family entertainment” platform bridging Doordarshan and Akashvani’s legacy with modern digital consumption.

Key Highlights

• Policy Move: Govt to ask TV makers to pre-install WAVES OTT app.
• Platform Reach: Over 3.8 million downloads and 2.3 million registered users in less than a year.
• Content Offering: Live TV, radio, VOD, e-books, gaming, and e-commerce in one app.
• Strategic Goal: Strengthen Prasar Bharati’s digital footprint and ensure wider access to public service broadcasting.
• Market Impact: Aligns with modernization efforts under the ₹2,539 crore BIND scheme for Doordarshan and Akashvani.

Sources: New Indian Express, Press Information Bureau, Digital Studio India, Prasar Bharati official site