The Government of India has launched a National Campaign on Entrepreneurship under DAY-NRLM, aiming to train 50,000 community resource persons (CRPs) in enterprise promotion and provide Entrepreneurship Development Programme (EDP) training to 50 lakh Self-Help Group (SHG) members. The initiative seeks to boost rural women’s income through diversified, sustainable non-farm enterprises.
In a landmark move to strengthen rural livelihoods, the Ministry of Rural Development has rolled out a National Campaign on Entrepreneurship under the Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM). According to the Press Information Bureau (PIB), The Hans India, and Investment Guru India, the campaign’s core objective is to build entrepreneurial capacity at the grassroots level.
The program will train 50,000 CRPs to promote enterprise development and impart EDP training to 50 lakh SHG members, focusing on rural women. By encouraging non-farm enterprises, the initiative aims to diversify income sources, reduce dependency on agriculture, and foster sustainable rural economies.
Notable Updates and Major Takeaways
Scale of training: 50,000 CRPs on enterprise promotion.
Mass outreach: 50 lakh SHG members to receive EDP training.
Target group: Rural women under DAY-NRLM.
Strategic goal: Promote non-farm enterprises for income diversification.
Policy vision: “Har Ghar Udyam, Har Gaon Samriddh” – every household an enterprise, every village prosperous.
Proven models: Builds on success of Startup Village Entrepreneurship Programme.
Conclusion
This campaign represents a transformational step in rural development, equipping women and communities with entrepreneurial skills to create sustainable livelihoods. By combining training, mentorship, and enterprise promotion, the government envisions a future where rural India thrives through innovation and self-reliance.
Sources: Press Information Bureau