Grasim’s Bold Step: Kharagpur Paints Plant Starts Production, Cementing Second-Largest Position in Indian Market

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Grasim Industries has started commercial production at its Kharagpur paints plant with a total capacity of 236 million liters per annum (MLPA). This marks a key milestone for Birla Opus, positioning Grasim as the second-largest player in India’s decorative paints segment with expanding pan-India manufacturing infrastructure.

Grasim Industries Limited, a flagship company of the Aditya Birla Group, has commenced commercial production at its Kharagpur paints plant, which boasts a sizable capacity of 236 MLPA. This facility forms part of Grasim’s ambitious Birla Opus paints business initiative, aimed at expanding its footprint in the rapidly growing decorative paints market in India.

The Kharagpur plant is the sixth greenfield facility commissioned under the Birla Opus brand, complementing five other plants strategically located across Panipat, Ludhiana, Cheyyar, Chamarajnagar, and Mysore. With all six plants operational, Grasim’s total organized paints capacity has reached approximately 1,332 MLPA, making Birla Opus the second-largest decorative paints manufacturer by capacity in India behind the industry leader Asian Paints.

Enhancing Market Presence and Product Reach

The successful ramp-up of production at Kharagpur significantly strengthens Birla Opus’ ability to meet increasing consumer demand driven by urbanization, rising disposable incomes, and preference for premium decorative products. Birla Opus offers a diverse product portfolio that includes emulsions, enamels, wood finishes, waterproofing, and specialty paints with innovative features like scuff resistance and high gloss finishes.

The company’s focus on penetrating tier 2 and tier 3 cities through an expanding network of franchise retail outlets has enabled rapid distribution growth, now serving over 8,000 towns across India. The Kharagpur facility enhances manufacturing scale and supply chain resilience to support this broad reach.

Key Highlights

Kharagpur plant commercial production commenced with 236 MLPA capacity.
Total Birla Opus organized paints capacity reaches 1,332 MLPA across 6 plants.
Birla Opus stands as India’s second-largest decorative paints player by capacity.
Expansive product range includes interior, exterior, waterproofing, wood finishes, and specialty paints.
Retail distribution covers 8,000+ towns with over 400 branded franchise outlets.
Strong product innovation focus on high-performance coatings and aesthetics.

Outlook for Grasim and Birla Opus

Grasim’s continued investment in the paints segment underscores its commitment to becoming a leading and innovative provider in the decorative coatings industry. The operationalization of the Kharagpur plant supports Grasim’s growth trajectory, expected to bolster volumes, revenues, and market share while challenging established sector giants through customer-centric offerings and pan-India reach.

Sources: Grasim Industries Annual Report FY 2024-25, Investor Presentations, Official Corporate Filings, Business Standard, Company Announcements

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