Indian weddings are witnessing a transformation as the modern groom embraces individuality, style, and comfort. Devo – a Siyaram’s initiative – has launched “The Modern Groom’s Guide to Wedding Style,” offering a curated wardrobe for each ceremony. The guide blends tradition with contemporary design, empowering grooms to express personality while honoring culture.
Gone are the days when the groom was a silent participant in India’s grand wedding rituals. Today’s groom seeks style, intention, and individuality, balancing cultural heritage with modern aesthetics. Recognizing this shift, Devo has introduced The Modern Groom’s Guide to Wedding Style, a function-wise wardrobe designed to reimagine how grooms dress across multiple ceremonies.
The guide acts as a mood board for today’s groom, ensuring each outfit feels connected, considered, and distinctly personal. From Haldi to reception, the collection emphasizes effortless movement, elegance, and cultural resonance.
Key Highlights:
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Tradition Meets Modernity: Outfits honor heritage while incorporating contemporary cuts and fabrics.
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Function-Wise Wardrobe: Curated looks for Haldi, Mehendi, Sangeet, Wedding, and Reception.
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Comfort & Elegance: Focus on breathable fabrics and versatile styling for long celebrations.
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Personal Expression: Encourages grooms to showcase individuality through design choices.
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Industry Impact: Marks a shift in Indian menswear, positioning grooms as equal style protagonists in weddings.
Devo’s initiative reflects the evolving landscape of Indian weddings, where grooms are no longer passive but active curators of their own style journey.
Sources: WebIndia123, Business Standard, Devdiscourse, Indian Apparel