Harvesting Growth: ITC Accelerates Expansion Of Value-Added Agri Products Portfolio

ITC Limited has unveiled an ambitious roadmap to scale up its value-added agri products portfolio, as detailed in its annual report for FY 2024–25. With operations spanning 22 states and over 3.5 million tonnes of annual throughput, the company is intensifying its focus on high-margin, export-ready categories such as spices, coffee, frozen marine products, and processed foods.

Key Highlights From The Annual Report

- Agri business revenue surged 25 percent year-on-year to Rs 19,753 crore  
- Expansion across multiple value chains including chilli, cumin, turmeric, coriander, coffee, shrimp, and tomato paste  
- Strengthened presence in international markets, particularly Europe and the Middle East  
- Organic and integrated crop management programmes scaled across multiple states  
- Continued leadership in exports of value-added frozen marine products  
- Strategic sourcing leveraged in major coffee-growing regions amid global supply constraints  

Strategic Focus And Market Positioning

ITC’s agri business is evolving from a commodity-centric model to a value-added, consumer-driven approach. The company has consolidated its position as a preferred supply chain partner for food-safe spices and premium-grade coffee, while also expanding its footprint in frozen marine exports and processed fruits.

- Coffee exports grew despite global supply challenges, with sourcing from key Indian regions  
- Shrimp exports expanded to new markets including Greece, Israel, and Malaysia  
- Organic cultivation and food safety compliance enhanced through partnerships with state governments and global certifications  

Innovation And Sustainability

The company continues to invest in sustainable farm management practices, anchored on Rainforest Alliance and Global GAP accreditation. Its spices processing facility in Andhra Pradesh has ramped up capacity to meet rising demand from food-safe export markets.

- Focus on identity-preserved sourcing and backward integration  
- Customised crop development for medicinal and aromatic plant extracts in Madhya Pradesh  
- Inclusive value chains benefiting thousands of small and marginal farmers  

Outlook And Growth Trajectory

ITC’s strategy reflects a broader shift toward premiumisation and global competitiveness. By leveraging its institutional strengths in sourcing, logistics, and customer engagement, the company aims to deepen its presence in high-growth agri segments and reinforce its role as a leading exporter.

Sources: Economic Times, Rediff Money, ThePrint, DT Next, BusinessWorld, ITC Annual Report 2024–25