Herbalife India Ignites Mysuru's Green Revolution with All-Women Electric Auto Fleet |

Updated: January 16, 2026 22:30

Image Source: CSR Times

Herbalife India, partnering with Shishu Mandir and Savio Trust, launched the Mysuru phase of its ECO Wheels Women’s Initiative on January 16, 2026, flagging off over 75 electric autos for marginalized women. This expands from Bengaluru's success, promoting zero-emission mobility, economic empowerment, and the “Green Mysuru, Clean Mysuru” campaign while targeting ₹50 crore in cumulative income over five years.

Herbalife India has marked a pivotal moment in sustainable urban transport by introducing an all-women electric auto-rickshaw fleet in Mysuru, the second phase of its acclaimed ECO Wheels Women’s Initiative. Rolled out in collaboration with Shishu Mandir and Savio Trust, the launch event on January 16, 2026, saw over 75 electric vehicles flagged off in the presence of dignitaries including T.S. Srivathsa, MLA of Krishnaraja Constituency, and Uday Prakash, Vice President of Strategy and Implementation at Herbalife India. This move not only accelerates green mobility but also empowers vulnerable women—such as single mothers, widows, survivors of abuse, and transgender individuals—with tools for financial independence.

Key Highlights

Over 75 women received electric autos equipped with localized driving training, licensing support, vehicle maintenance skills, digital payment tools, financial literacy sessions, and self-defense training to ensure safe and viable operations on high-demand routes.
Builds on Bengaluru's 2024 rollout, where 115 beneficiaries tripled their monthly incomes from ₹10,000 to over ₹30,000, positively impacting more than 750 community members through clean transport services.
Kicks off the year-long “Green Mysuru, Clean Mysuru” campaign, aligning with India’s FAME-II scheme; projected to cut emissions equivalent to planting 1.4 lakh trees over five years and generate ₹50 crore in total earnings for drivers.
Uday Prakash emphasized the initiative's role in fostering shared prosperity, stating these women are "steering families and communities towards a brighter, greener future." Shishu Mandir's Anand C. hailed it as a movement for self-reliance after three decades of community work.

The program underscores corporate responsibility in blending environmental goals with social upliftment, setting a model for scalable impact in India's push for electric mobility.

Sources: The Hans India, The CSR Universe

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