Heritage Foods Ltd has approved the acquisition of PeanutButter and Jelly Pvt Ltd for ₹90 million. The move marks a strategic expansion into the premium spreads and condiments segment, aligning with the company’s diversification goals in India’s fast-growing packaged foods market.
Heritage Foods Ltd has announced board approval for the acquisition of PeanutButter and Jelly Pvt Ltd, a niche player in India’s premium spreads and condiments category. The deal, valued at ₹90 million, is aimed at strengthening Heritage’s packaged foods portfolio and tapping into the rising demand for health-conscious, convenience-based products.
PeanutButter and Jelly Pvt Ltd is known for its nut-based spreads and fruit preserves, with a growing presence across urban retail outlets and online platforms. The acquisition will allow Heritage Foods to leverage its existing dairy and FMCG infrastructure to scale production, distribution, and brand visibility.
This move is part of Heritage’s broader strategy to evolve into a multi-category food company, expanding beyond dairy into high-growth FMCG verticals.
Key Highlights:
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Acquisition approved for ₹90 million by Heritage Foods Ltd
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Targets premium spreads and condiments market
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Strengthens packaged foods diversification strategy
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Leverages existing infrastructure for scale and reach
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Aligns with consumer trends in health and convenience
The acquisition positions Heritage Foods to compete more aggressively in India’s evolving food retail landscape.
Sources: Heritage Foods Investor Update, The Deal Matter, StockInsights