High Earners Redefine Luxury: 'Live Like Kings, Stay Flexible' with ₹60,000-₹1 Lakh Rentals

Rental Shift Among Elites  
A growing cohort of salaried high-net-worth individuals prefers renting opulent apartments in prime locales over tying up capital in costly real estate. This choice allows them to enjoy palace-like amenities-think infinity pools, concierge services, and zero-maintenance living-while keeping finances agile for career leaps. 

Why Flexibility Trumps Ownership  
Frequent job switches across cities or abroad make ownership impractical, with EMIs often exceeding ₹2-3 lakh monthly. Renters leverage HRA deductions, invest savings in markets yielding 10-15%, and avoid property hassles like repairs or depreciation, embodying a "live now" philosophy amid India's dynamic economy. 

Market and Policy Tailwinds  
Rental yields hover at 3-4%, making high-end leases economically savvy. This aligns with urban migration trends and NEP-inspired mobility, signaling a broader rethink of wealth markers from assets to experiences.

Key highlights  

• High earners favor ₹60k-₹1L luxury rentals over ₹3-5Cr homes  
• Job mobility and EMI avoidance drive the preference  
• HRA tax benefits plus investment returns boost appeal  
• Premium amenities accessible without ownership ties  
• Reflects urban India's lifestyle-over-asset shift  

Sources: Hindustan Times , My Pune Pulse , SKJ Landbase