Hyundai Motor India is gearing up for a transformative phase in its journey by announcing a strategic plan to launch 26 new vehicles across segments by fiscal year 2030. This ambitious roadmap emphasizes a strong thrust on electric mobility, including six battery electric vehicles (BEVs) and the introduction of hybrid powertrains, alongside conventional internal combustion engine (ICE) vehicles. Hyundai aims to strengthen its foothold in the fiercely competitive Indian market by diversifying its portfolio and embracing future-ready technologies.
Key Directions Behind Hyundai’s Aggressive Product Rollout
The 26 launches will comprise 20 ICE models, six BEVs, and the company’s first hybrid vehicle tailored for the Indian market.
Hyundai envisions electric vehicles contributing over 15 percent of its total sales by 2030, significantly ahead of India’s overall market share penetration.
Strengthening electric vehicle adoption is integral to Hyundai’s multi-pronged growth approach, which also includes expanding its charging network and enhancing export capacities.
The carmaker plans to roll out eight new models in just the next couple of years, focusing primarily on popular and growing segments like SUVs.
Focus On Electrification And Expanding Capacities
Increasing electrification adoption remains central to Hyundai’s long-term vision:
Despite challenges, India’s EV penetration rose sharply from 2.4 percent to 6 percent in recent months, a trend Hyundai expects to accelerate.
The company’s upcoming manufacturing facility in Pune, scheduled to start operations in FY26, will push annual vehicle production capacity over 1 million units.
Hyundai plans to bolster infrastructure with over 600 public fast-charging stations nationwide within 6–7 years, ensuring comprehensive support for increasing EVs on road.
Current infrastructure includes more than 100 operational chargers and an advanced charger management system covering over 14,000 charge points.
SUVs And Compact Cars To Drive Market Growth
The demand for compact SUVs in India is booming, and Hyundai aims to leverage this segment heavily:
A recent goods and services tax (GST) rate rationalization favors vehicles priced under ₹10 lakh, positioning compact SUVs as the fastest-growing category.
Hyundai expects SUVs under ₹10 lakh with advanced features such as ADAS, sunroofs, connectivity, and automatic transmissions to see sharp upticks in bookings and sales.
The company is working on next-generation versions of popular models like the Venue and Creta, including upcoming hybrids and electric variants.
The festive season is seen as an ideal window to capitalize on rising customer aspirations and buying intent.
Export Growth And Global Strategy
Hyundai India is also intensifying its export initiatives, making the domestic unit a critical hub for global markets:
With exports growing at double-digit rates, Hyundai’s Indian plants form its largest production base outside South Korea.
The dual engine of export growth and domestic expansion is expected to fuel sustained growth and profitability.
Hyundai aims to uphold quality and innovation to remain competitive against rising domestic rivals like Tata Motors and Mahindra.
Challenges And Market Dynamics
Though Hyundai holds the number two position in India’s automotive market, recent months have witnessed intensified competition:
Slower new product launches have allowed rivals to close market share gaps.
Hyundai’s extensive product refresh strategy aims to reverse this trend by offering more alternatives and eco-friendly options.
The industry in India is expected to grow nearly 5 percent by March 2026 after a slight decline, presenting opportunities for growth.
Looking Ahead: Hyundai’s Road To 2030
As Hyundai embarks on this expansive journey, its strategic commitment to electrification, product diversification, and customer-centric innovations will shape its future in India.
Introducing 26 new vehicle offerings represents Hyundai’s most aggressive product strategy in decades.
The slew of upcoming electric and hybrid vehicles aligns with global trends and evolving government policies favoring sustainable mobility.
Expanding infrastructure and manufacturing investments provide a solid foundation for meeting growing demand.
With a customer-first approach and technological investments, Hyundai aims to solidify its leadership in India’s evolving automotive ecosystem.
Sources: Financial Express, Business Standard, Autocar India, Economic Times, Hyundai Motor India Official Announcements
