IBS Software and Amazon Web Services Forge Strategic Alliance to Revolutionize Airline Retailing with AI-First Platform

Updated: November 16, 2025 02:18

Image Source: LinkedIn

IBS Software and Amazon Web Services (AWS) have entered a multi-year Strategic Collaboration Agreement to transform airline retailing with iRetail, an AI-first, cloud-native platform. This partnership aims to revolutionize airline commerce, enhancing offer-to-delivery processes with advanced AI, scalability, and global cloud infrastructure by 2027.

IBS Software has announced a landmark Strategic Collaboration Agreement with Amazon Web Services to co-develop iRetail, an innovative AI-first retailing platform aimed at redefining airline retail operations worldwide. Unlike conventional systems, iRetail supports the full airline Offer–Order–Settle–Deliver (OOSD) value chain, embedding intelligence deeply into every step to optimize revenue and personalize customer experiences.

This multi-year partnership leverages IBS Software’s domain expertise in travel technology and AWS’s scalable, reliable cloud infrastructure and AI capabilities. AWS provides architectural guidance and technical resources, ensuring the platform’s deployment across multiple regions with 99.99% availability for mission-critical airline operations.

iRetail is designed for an agentic AI world, where automation learns continuously, orchestrates offers, and enhances interactions. Both companies have established a joint R&D roadmap focused on unlocking new AI-driven customer journey enhancements by 2027, aiming to set new industry benchmarks for airline retail modernisation.

Notable updates from the CEO and leadership teams emphasize a move beyond legacy systems to create a future-ready, intelligent, customer-centric commerce model for airlines worldwide.

Key Highlights:

•⁠ ⁠Launch of iRetail, a cloud-native, AI-first platform co-engineered by IBS Software and AWS.

•⁠ ⁠Platform covers full Offer–Order–Settle–Deliver value chain with embedded AI intelligence.

•⁠ ⁠AWS ensures global scalability, security, and 99.99% uptime for airline operations.

•⁠ ⁠Joint R&D roadmap targets innovative AI-driven retail solutions through 2027.

•⁠ ⁠Partnership aims to set new industry standards for airline retail modernisation and personalized customer experiences.

•⁠ ⁠Strong leadership endorsements stress deep integration of intelligence over legacy layering.

•⁠ ⁠Collaboration signals a new era of digital, intelligent, and customer-centric airline commerce.

Source: IBS Software, Amazon Web Services

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