In a landmark move that’s reshaping the digital marketing landscape, Infidigit, one of India’s leading SEO agencies, has teamed up with ICICI Prudential Life Insurance to deliver transformative results using AI-driven SEO strategies. The collaboration is setting new benchmarks in visibility across AI Overviews, large language models (LLMs), and voice search, signaling a major shift from traditional SEO to intelligent, adaptive search optimization.
AI Overviews: The New Frontier of Search Visibility
Infidigit’s proprietary platform, Infigrowth, has enabled ICICI Prudential to secure over 1,100 AI Overview optimizations, dramatically boosting its presence in Google’s AI-generated summaries and featured snippets. These placements are critical as search engines increasingly prioritize concise, AI-curated responses over conventional web listings.
The success reflects a broader industry trend: as generative AI becomes central to search, brands must adapt their content to be machine-readable, contextually rich, and semantically aligned with user intent.
LLMs and Voice Search: Expanding the Reach
Beyond AI Overviews, Infidigit has helped ICICI Prudential achieve multiple placements across LLM-powered platforms like ChatGPT, Gemini, and Perplexity. These integrations ensure that the brand’s content surfaces in conversational AI responses, a growing channel for consumer engagement.
Additionally, ICICI Prudential has seen a surge in visibility through voice search, particularly in the term life insurance category. This is a direct result of Infidigit’s structured data deployments and real-time SEO audits, which optimize content for natural language queries and spoken interactions.
Cross-Industry Impact: Scaling AI SEO Beyond BFSI
While ICICI Prudential’s success is a standout, Infidigit’s AI SEO strategies have delivered results across multiple sectors:
20,000+ optimizations in BFSI
14,000+ in eCommerce & D2C
7,000+ in Technology
4,500+ in Travel & Entertainment
These achievements stem from a blend of automated internal linking, topic expansion, and real-time content audits, all tailored to the evolving behaviors of LLMs and AI search engines.
Client Testimonial: Strategic SEO That Delivers
Guruvignesh S, Senior Manager at ICICI Prudential Life, praised the partnership:
“Infidigit’s SEO team’s strategic efforts have helped us gain significant presence in AI Overviews, unlocking new opportunities for organic growth.”
This endorsement underscores the tangible business impact of AI-enhanced SEO—not just in traffic, but in brand authority and consumer trust.
The Infidigit Edge: Human Expertise Meets AI Precision
What sets Infidigit apart is its results-led approach. While many agencies are still experimenting with AI SEO, Infidigit has already implemented:
AI Overview optimizations
LLM-based content scaling
Structured data deployments
Founder and CEO Kaushal Thakkar emphasized,
“At Infidigit, we don’t just adapt to the future of SEO—we shape it. With 150+ SEO experts and our proprietary platform, we deliver outcomes, not guesswork.”
Looking Ahead: The Future of Search Is Generative
As search continues to evolve toward AI-led discovery, Infidigit is helping brands navigate this shift with a fusion of human insight and AI-powered tools. The partnership with ICICI Prudential is a blueprint for how enterprise brands can thrive in the age of intelligent search.
With over 45,500 AI Overview optimizations executed across industries, Infidigit is proving that AI-enhanced SEO isn’t just a trend—it’s the new standard.
Sources: theprint.in, franetic.com, hitechnectar.com, Tribune India
