India Inc’s New Power Players: Gen Z & Women Drive a Healthier Future

Image Source: The Economic Times

India Inc is witnessing a paradigm shift in corporate wellness led by Gen Z and female professionals, who are recasting corporate wellness programmes. Companies now are prioritizing employee well-being high on their agendas, blending fitness programs, mental counseling, and ergonomic workplaces to build a healthy workforce.

Corporate Wellness Takes Center Stage

Leaders like Deloitte and Vedanta are tracking the fitness of their staff as a part of performance monitoring.

Accenture has introduced a "Purple Corridors" initiative to identify needs in well-being through in-depth conversations.

Myntra has launched "Dhyan Kaksha," a dedicated meditation space for employees.

Fitness and Mental Health Initiatives

Titan has instituted fitness activities, including the 21-Day Kummiaatam Dance Challenge in its factory.

Deloitte demands health checkups annually for employees and their spouses, with well-being included in performance reviews.

Accenture's "Prana Pod" offers professionally led sessions in yoga, Tai Chi, and Zumba for mindful movement.

A Cultural Shift towards Workplace Wellbeing

Marathon running, yoga classes, and participation in sporting tournaments have grown across corporate India.

Companies are implementing micro-interventions like ergonomic posture training and streamlining periodic health check-ups.

Monitoring fitness through digital channels is gaining traction, with voluntary adoption being encouraged across sectors.

This is part of a broader cultural shift where the welfare of employees is no longer an afterthought but at the core of business strategy.

Sources: The Economic Times, Times of India, Business Standard.