India Leads Global Snapchat AR Innovation, Says Snap CTO

India has also become the world's largest publisher of Snapchat AR lenses, Snap CTO Bobby Murphy said. The AR developer community in India has increased by more than 50% over the last two years, with developers leading the innovation drive. Snapchat has more than 200 million monthly active users in India, who engage with AR lenses more than 80 billion times a month. The company presented its fifth-generation see-through augmented reality  Spectacles during the second India AR Day event held in Mumbai. Snap Inc. believes that Indian developers are central to scaling its AR ambitions and Snapchat is the platform for immersive AR experiences. The company is committed to nurturing India's strong AR ecosystem and considers India a strategic market for AR innovation in the future.

Source: Economic Times