Swiggy's 'How India Eats' 2025 report uncovers a $125 billion food market boom by 2030, blending late-night indulgences (3x dinner growth) with health trends (2.3x order surge). Global hits like Korean BBQ (17x growth) mix with regional revivals like Goan/Bihari cuisines, as urban diners experiment boldly.
Swiggy's annual report with Kearney charts India's food services market doubling to $125 billion by 2030, led by organized players outpacing unorganized outlets. Late-night orders—pizza, cakes, soft drinks—grow three times faster than dinners post-11 PM, while protein-packed, low-sugar healthy meals expand 2.3 times overall.
Global cuisines explode: Korean orders up 17x, Vietnamese 6x, Mexican 3.7x; sushi/tacos become weeknight staples. Hyper-regional Indian flavors surge—Goan/Bihari/Pahari dishes 2-8x faster—alongside traditional drinks like buttermilk (4-6x growth). Boba/Matcha tea searches leap 11x/4x in five years.
Tier-2 cities drive dining growth twice as fast as metros, with 20% more unique cuisines per user and quick commerce (10-min Bolt) at 10% of orders. Experimentation rises 30% in restaurant variety, signaling sophisticated, convenience-hungry palates.
Key highlights
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Late-night boom: 3x dinner growth; pizza/cakes lead after 11 PM.
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Health surge: Protein/calorie-focused meals up 2.3x.
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Global explosion: Korean 17x, Vietnamese 6x, Mexican 3.7x growth.
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Regional revival: Goan/Bihari 2-8x; traditional drinks 4-6x.
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Market projection: $125 bn by 2030; Tier-2 cities accelerating.
Sources: Swiggy 'How India Eats' 2025 report (Kearney); Times of India; NDTV Food.