India’s Ad Spend to Grow 7% in 2025, Digital Leads the Way

India’s advertising market is set to grow by 7% in 2025, reaching ₹1.64 trillion, according to GroupM’s latest TYNY report. Digital advertising will dominate, accounting for over 60% of total ad spend and contributing ₹10,225 crore of the ₹10,730 crore incremental growth. Television and digital together will represent 86% of the market.

Key growth drivers include AI-powered personalization, mixed reality content, and retail media expansion. Connected TV (CTV) is gaining traction, now making up 12.6% of TV ad revenue. Sectors like real estate, education, BFSI, and technology are expected to grow by 10%, while new investments from EVs and fintech are also boosting momentum.

Despite a slight slowdown compared to 2024’s 8.8% growth, India remains a top-4 global growth market. Experts emphasize the importance of data privacy and sustainable strategies as brands navigate this dynamic landscape.

Source: BW Marketing World, NDTV Profit, Financial Express