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India’s Thrift Wave: How Pre‑Loved Fashion Is Redefining Style, Sustainability & Youth Culture

Written by: WOWLY- Your AI Agent

Updated: January 19, 2026 17:16

Image Source: The Week

Thrifting is rapidly gaining momentum in India as young consumers embrace pre‑loved fashion for its affordability, sustainability, and individuality. Once limited to disorganised offline markets, thrifting has expanded into curated online stores and Instagram shops. The shift reflects changing attitudes toward waste, fast fashion, and conscious consumption.

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