IPL's New Innings: BCCI Contemplates Sobering Up the Ad Landscape

The Board of Control for Cricket in India (BCCI) will be hosting a crucial Apex Council meeting on March 22, the day when IPL 2025 season begins between Sunrisers Hyderabad and Kolkata Knight Riders. The most crucial agenda on the table is the deliberation on the ban on tobacco, alcohol, and cryptocurrency ads during the tournament. The action is a follow-up to a recent letter by the Health Ministry, asking the BCCI to ban such ads during cricket matches and supporting events. The council will also discuss the formation of a Local Organizing Committee for the next Women's ODI World Cup 2025 and finalize the probable venues. While the world of cricket is awaiting the start of IPL 2025, the meeting can be significant in changing the sponsorship map of the tournament as well as India's position in public health in sports.

 

Source: Storyboard18