JioStar Bats for 5,000 Crore in IPL Ads — Will Brands Hit a Six or Duck?

JioStar, the broadcasting giant formed by Viacom18-Star India merger, has a bold ₹5,000 crore ad revenue target for IPL 2025. With ad prices sky-high—₹15 lakh for every 10 seconds of SD TV and ₹18 lakh for HD—advertisers themselves are being put under more pressure to demonstrate their ROI. JioStar is banking on IPL's billion-viewer turnout and its diversified bouquet of over 130 channels to make this record-breaking feat possible. But media planners are cautious, citing global economic uncertainties and rising competition from online media. While IPL's record popularity assures strong advertiser demand, brands are wary of inflated prices and are requesting creative ad formats, such as in-game activations and interactive digital campaigns, to deliver maximum impact. Despite such challenges, JioStar remains hopeful that IPL 2025 will transform sports ad economics by scaling up its hybrid TV-digital model. Source: Business Standard, Economic Times, Exchange4Media