JioFinance’s “Jio Gold 24K Days” festive offer (Oct 18-23, 2025) provides 2% free digital gold on purchases over ₹2,000 and a chance to win prizes worth ₹10 lakh for ₹20,000+ investments. This digital initiative modernizes gold buying with security and convenience.
As the festive spirit of Dhanteras and Diwali approaches, Jio Financial Services has launched an enticing digital gold offer, making the age-old tradition of gold buying more accessible and rewarding through digital innovation. The “Jio Gold 24K Days” festive campaign runs from October 18 to 23, 2025, and promises customers exciting benefits while investing in pure 24K gold via the JioFinance and MyJio apps.
Offer Details: Customers purchasing digital gold worth ₹2,000 or more during the campaign will receive an additional 2% of digital gold credited to their gold wallets within 72 hours, enhancing the value of their investment instantly.
Mega Prize Draw: Buyers investing ₹20,000 or more will automatically qualify for the “Jio Gold Mega Prize Draw,” where prizes worth ₹10 lakh are up for grabs. The rewards include smartphones, smart TVs, gold coins, mixer grinders, and gift vouchers, selected through a transparent lucky draw held on October 27, 2025. Winners will be notified via email and SMS.
Small Investment Friendly: The platform allows users to start buying digital gold from as little as ₹10, democratizing gold investment for a larger section of the population.
Security & Convenience: Purchases on JioFinance guarantee 24K purity and offer insured storage with ease of buying, storing, and redeeming gold digitally — all from the comfort of mobile devices.
Growing Popularity: The offer highlights the rising trend of digital gold as a preferred investment option, combining tradition with technology to facilitate hassle-free, transparent, and secure gold trading.
Complemented by PhonePe: Reinforcing the digital gold rush, PhonePe also announced a one-day 2% cashback offer for digital gold buyers, enhancing festive opportunities for investors.
User Engagement: JioFinance witnesses robust user engagement with a growing user base eager to tap into convenient digital gold investment options.
Financial Performance: These initiatives follow Jio Financial Services’ strong Q2 FY26 results, underlining its growth and commitment to innovative financial solutions.
Cultural Significance: Buying gold on Dhanteras is traditionally viewed as auspicious and an indicator of prosperity, making JioFinance’s offer particularly timely and culturally relevant.
Future Outlook: JioFinance aims to further expand its digital assets ecosystem, improving accessibility and investment options in India’s evolving digital finance landscape.
JioFinance’s campaign seamlessly blends cultural traditions with modern technology, offering festive rewards and new investment avenues for customers.
Sources: CNBC-TV18, Aaj Tak, Business Today, Moneycontrol, Greater Kashmir
