Khazanchi Jewellers Strikes Gold: Onboards Malabar Gold & Diamonds into Elite Client Portfolio

In a strategic move that’s sending ripples across the Indian jewellery industry, Khazanchi Jewellers Ltd has officially onboarded Malabar Gold & Diamonds into its customer portfolio. This partnership marks a significant milestone for Khazanchi, aligning it with one of the world’s largest and most respected jewellery retailers.

 

Malabar Gold & Diamonds, founded by visionary entrepreneur M.P. Ahammed, has grown from a modest showroom in Kozhikode to a global empire valued at ₹51,000 crore ($6.2 billion), with over 400 showrooms across 13 countries2. Known for its commitment to quality, transparency, and customer-centric innovation, Malabar’s association with Khazanchi signals a vote of confidence in the latter’s capabilities and service excellence.

 

What This Means for Khazanchi Jewellers

For Khazanchi Jewellers Ltd, this onboarding is more than just a business transaction—it’s a brand elevation. Malabar’s inclusion in its customer portfolio places Khazanchi in the league of trusted suppliers and partners to global jewellery giants. It reflects Khazanchi’s growing reputation for reliability, craftsmanship, and operational excellence.

 

This move is expected to:

Malabar’s Strategic Expansion

Malabar Gold & Diamonds is currently in the midst of a ₹5,000 crore global expansion drive, aiming to open 60 new showrooms across 15 geographies in FY2026. The onboarding of Khazanchi Jewellers could be part of this broader strategy to streamline supply chains and partner with trusted vendors as it scales operations.

 

Malabar’s expansion is not just about numbers—it’s about redefining jewellery retail. The brand has been a pioneer in introducing BIS hallmarked jewellery, integrating technology into retail, and promoting ethical sourcing and sustainability. Its partnership choices reflect its values, making Khazanchi’s inclusion a noteworthy endorsement.

 

Industry Insights

This development comes at a time when the Indian jewellery market is undergoing rapid transformation:

Khazanchi Jewellers, by aligning with Malabar, is positioning itself at the forefront of this evolution.

 

What’s Next?

While official details of the onboarding—such as contract scope, supply categories, or strategic goals—remain undisclosed, industry insiders speculate that Khazanchi may play a key role in:

This partnership could also pave the way for joint ventures, co-branded offerings, or shared CSR initiatives in the future.

 

Sources: .Management Paper, Franchise India, Magzter