Kind India has unveiled a major nationwide initiative to celebrate and spread kindness, connecting donors with verified NGOs through its dedicated online platform. With the unique "100 Rupees Charity Revolution," the campaign aims to revive India’s culture of generosity, making giving accessible and part of everyday life.
Kind India, a Hyderabad-based platform, has launched a wide-reaching initiative to inspire and celebrate kindness across the nation. Central to the campaign is the online portal KindIndia.in, which brings together a broad spectrum of NGOs—from orphanages and old age homes to skill development centers and temples—under one digital roof.
Through the “100 Rupees Charity Revolution,” the initiative makes donations simple, starting at just ₹100, and encourages citizens to mark each celebration—birthdays, anniversaries, or festivals—with small acts of compassion and charity. The movement isn’t confined to money: it champions volunteering, community service, and sharing positivity to rekindle national values of empathy and social responsibility.
Kind India is also rolling out nationwide social media campaigns to celebrate good deeds and motivate people to make kindness "go viral." By facilitating direct connections between donors and verified organizations, the platform hopes to embed generosity into daily habits and see India reclaim its reputation as a truly kind nation.
Key Highlights:
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KindIndia.in platform connects donors with verified NGOs for easy giving.
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"100 Rupees Charity Revolution" makes charitable giving widely accessible.
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Encourages all forms of kindness, from monetary donations to community service.
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National social media campaigns celebrate and amplify acts of compassion across India.
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Goal: to turn charity and kindness into a daily, nationwide habit and cultural norm.
Sources: Business Standard, PTI News, Tribune India, ANI