Kotak Mahindra Bank, led by billionaire Uday Kotak, is taking bold steps to increase its customer base and market share. The bank aims to add 175-200 new branches in FY25, speeding up its traditional rate of 150 branches per year. This increase follows despite the recent RBI limitations on digital activity owing to IT problems.
In a key development, Kotak Mahindra Bank had acquired the personal loan book of Standard Chartered Bank India worth Rs 3,330 crore in January 2025. This strategic acquisition consolidates Kotak's presence in the high-end customer segment and retail lending segment.
The bank is also concentrating on building CASA deposits by better customer service, retaining customers to make Kotak their main account, and selling products such as SIPs and bill payments. On the strength of these efforts, Kotak Mahindra Bank is well-placed to see significant growth in customer base and market share in the years to come.
Source: Economic Times, Kotak Mahindra Bank official