Lovechild Ascends: Masaba Gupta’s Journey from Quirky Chic to Pure Luxury

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Masaba Gupta, celebrated for her bold prints and fearless approach to Indian fashion, is redefining the luxury landscape. After pioneering the bridge-to-luxury segment with House of Masaba, she is now steering her brand into the upper echelons of luxury, expanding from bridal couture to fine jewellery and premium beauty with Lovechild.

Key Highlights

House of Masaba, once known for quirky, accessible designs, now boasts a robust luxury bridal and fine jewellery portfolio, with flagship stores offering immersive, serene shopping experiences.
The brand’s partnership with Aditya Birla Fashion and Retail has fueled rapid growth, scaling from seven to over twenty stores and driving a 400% revenue surge in just three years.
Masaba’s vision is to create a 360-degree lifestyle brand, dressing women from head to toe at every stage of life, with a focus on luxury, storytelling, and personal connection.

Lovechild’s Luxe Transformation

Lovechild, Masaba’s beauty and wellness brand, began as a mass premium offering but is now targeting the premium segment with elevated packaging, cleaner formulations, and a luxury retail experience.
The brand has expanded from a handful of SKUs to over 300, with products available in major retail chains and premium malls across India.
Lovechild’s average price points have risen, and the brand is focusing on monthly launches, innovative hybrid products, and inclusive shades for Indian skin tones.

What’s Next

Expect a stronger focus on bridal and fine jewellery, with new collections rooted in personal stories and emotional milestones.
Lovechild is set to outpace the core fashion business, with aggressive retail expansion and a commitment to luxury experiences.
Accessories, handbags, and more lifestyle offerings are on the horizon, as Masaba aims to make her brand a one-stop destination for the modern Indian woman.

Sources: Fortune India, The New Indian Express, Elle India, Harper’s Bazaar, Retail4Growth, Professional Beauty India, Infashionbusiness