LT Foods Launches Daawat I’m Organic Range With QR Code Traceability

LT Foods Ltd, a leading player in the global rice industry, announced the launch of its Daawat I’m Organic range on January 23, 2026. The new offering includes Organic Basmati Rice and Organic Sona Masoori Rice, both designed to meet the growing demand for authentic, traceable organic food products.  

The standout feature of this range is its QR code-enabled traceability system. Consumers can scan the code to access detailed information about the rice, from geo-tagged cultivation fields to final packaging. This innovation reflects LT Foods’ commitment to transparency and consumer trust, ensuring that every grain is “True, Tested, Traceable.”  

The products are backed by certifications from USDA, India Organic, OneCert, Jaivik Bharat, and ADITI, reinforcing their authenticity. LT Foods has also introduced vacuum-packed packaging to preserve freshness and quality. The range is available across major e-commerce platforms and retail outlets, targeting health-conscious consumers who prioritize sustainability and food safety.  

Key Highlights  

• Launch date: January 23, 2026  
• Products include Organic Basmati Rice and Organic Sona Masoori Rice  
• QR code-enabled traceability from farm to packaging  
• Certified by USDA, India Organic, OneCert, Jaivik Bharat, and ADITI  
• Vacuum-packed for freshness and longer shelf life  
• Organic business contributes 11% of LT Foods’ global revenue  
• Consolidated revenue stood at Rs 8,773 crore in FY25  

Future Outlook  
The launch of Daawat I’m Organic marks a strategic expansion of LT Foods’ premium portfolio. With rising consumer awareness about food origins and sustainability, the company is well-positioned to capture a larger share of the organic staples market. Industry experts believe the traceability feature will set new benchmarks in consumer engagement and trust.  

Sources: Reuters, Retail India News, InvestyWise