Luxury fashion label Vetements has launched a white oversized shirt featuring a printed “iron burn” graphic, priced at nearly ₹1 lakh. The unconventional design quickly went viral, drawing sharp criticism and trolling online. Netizens mocked the concept, claiming they could “make it for free” with a real ironing mistake.
Vetements, the Swiss-French luxury brand known for pushing boundaries in fashion, has unveiled its latest creation: a plain white shirt with a printed scorch mark near the chest pocket. Priced at $1,139 (around ₹1 lakh), the “White Ironing Burn Graphic Shirt” has ignited a storm of reactions online.
While the brand positioned the design as a bold statement piece, many fashion enthusiasts and social media users ridiculed the concept, arguing that it resembles a damaged garment rather than high fashion. Memes and sarcastic comments flooded platforms, with users joking that they had been “creating this look for free for years.”
Key Highlights
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Product Launch: Vetements introduced the “White Ironing Burn Graphic Shirt.”
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Price Point: Listed at $1,139, approximately ₹1 lakh.
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Design Concept: Features a faux iron burn mark printed near the pocket.
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Public Reaction: Netizens mocked the shirt, calling it overpriced and absurd.
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Fashion Debate: Raises questions about luxury brands monetizing everyday accidents as “art.”
This viral controversy highlights the fine line between avant-garde fashion and public perception, sparking debate on whether luxury labels are redefining style or simply testing consumer tolerance.
Sources: The Indian Express, News18, India Today