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Updated: June 30, 2025 07:13
In a move that's causing eyebrows to be raised in boardrooms and boulevards both, billionaire investor Motilal Oswal opted for a Tata Safari Dark Edition over a luxury vehicle. Driven by minimalism and nationalism, his decision is pushing back against responsible consumption by India's elite.
Driving Philosophy
Oswal indicated he's living a more frugal, earthy lifestyle.
He now prefers Indian brands in categories from watches to wheels as a move towards self-reliance and authenticity.
Made-in-India Momentum
Tata Safari Dark Edition, with black interior and Oberon Black finish, boasts a locally developed, aggressive appearance.
Oswal's action is in the vein of the Atmanirbhar Bharat movement, fueling the popularity of indigenous innovation.
Specs and Style
The vehicle is based on the Accomplished Plus version, priced at around Rs 27 lakh ex-showroom.
It is also equipped with panoramic sunroof, ventilated seats, 12.3-inch infotainment, JBL audio, and Level 2 ADAS.
Equipped with a 2.0-litre turbo diesel engine, it is balanced for performance, safety, and comfort.
Symbolism Over Status
Oswal's choice is less about horsepower and more about intent.
He also indicated plans to purchase a Mahindra in the future, again proving commitment to Indian engineering.
Sources: Cartoq, DriveSpark, Tata Motors, India Today Auto, Financial Express Auto