Magson Expands Coastal Footprint With Rs 30 Crore Acquisition of Goa’s Magsons Supercentre

Magson Retail and Distribution Ltd has acquired Goa-based Magsons Supercentre in a Rs 30 crore slump sale deal, marking a strategic leap into India’s premium coastal retail market. The acquisition adds 12 stores and over 1.25 lakh loyal customers to Magson’s portfolio, boosting its total store count to 41 across four states.

Key Highlights From the Acquisition

- Deal value: Rs 30 crore for 10 company-owned and 2 franchise outlets  
- Geographic expansion: First-time entry into Goa, complementing presence in Gujarat, Maharashtra, and Rajasthan  
- Category enhancement: Adds premium liquor, cigars, and gourmet wines via Champagne & Cigars (C&C) format  
- SKU expansion: Portfolio grows from 7,000 to over 20,000 products  
- Workforce integration: 150+ employees absorbed from Magsons Supercentre  

Strategic Significance

- Strengthens Magson’s position in high-margin gourmet, frozen, and lifestyle retail  
- Enhances sourcing and logistics synergies between western and coastal India  
- Expands SuperCard loyalty program and private label reach  
- Sets the stage for future expansion into southern India  

Leadership Continuity

- Kirit Maganlal, founder of Magsons Supercentre, will continue to lead Goa operations  
- Saibal Banerjee, newly appointed CEO of Magson, will oversee national format strategy and growth  

With this acquisition, Magson not only gains a prestigious coastal brand but also positions itself as a serious contender in India’s premium food and lifestyle retail space.

Sources: India Retailing, Business of Food, DSIJ, Screener.in, Magson Retail and Distribution Ltd regulatory filings and press releases