Honasa Consumer Ltd, parent of Mamaearth, approved the acquisition of BTM Ventures Pvt Ltd at an enterprise value of ₹1.95 billion. The company will acquire 95% now and the remaining 5% after 12 months. The move strengthens Honasa’s portfolio and positions it for growth in India’s personal care market.
Honasa Consumer Ltd, the parent company of Mamaearth, has announced a strategic acquisition move, approving the purchase of a majority stake in BTM Ventures Pvt Ltd (BVPL) at an enterprise value of ₹1.95 billion. This marks another milestone in Honasa’s aggressive expansion within India’s fast-growing beauty and personal care sector.
Key Highlights
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Acquisition Approval: Honasa’s board has cleared the acquisition of BTM Ventures, strengthening its portfolio of consumer brands.
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Stake Purchase: The company will acquire a 95% stake initially, with the remaining 5% stake to be bought after 12 months, ensuring full ownership over time.
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Strategic Fit: The acquisition aligns with Honasa’s vision of diversifying beyond Mamaearth into complementary categories, enhancing its reach in premium and niche consumer segments.
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Financial Scale: At an enterprise value of ₹1.95 billion, the deal underscores Honasa’s confidence in BTM Ventures’ growth potential and market positioning.
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Market Context: India’s personal care industry continues to expand rapidly, with rising demand for innovative, sustainable, and digitally-driven brands. Honasa’s acquisition strategy positions it to capture this momentum.
This acquisition reflects Honasa’s commitment to scaling its operations, strengthening brand synergies, and driving long-term shareholder value.
Sources: Honasa Investor Relations, Trendlyne, Unlisted Shares India